What a long strange trip it's been ...

We’re ecstatic that you are visiting our website and we’d love to share our story with you on how Allegra came to be …

 

Allegra Founders

The founding partners of Allegra are Rosanna Conteduca (Rosanna) and Joanne Hendry (Joanne). Their paths first crossed over 20 years ago, when, Joanne, a university student, interviewed with Rosanna for a part-time position at a corporate legal services firm. What began as a part-time job for Joanne at the firm eventually evolved into full-time. Over the years, the friendship between Rosanna and Joanne blossomed; the two would have many heart-to-heart conversations. Joanne had a passion for skincare and Rosanna was a self-professed fashion worshipper. During their talks, they would ponder whether they could somehow merge their interests together and make it into their own business.

And then one day, they realized that they must heed the calling of the entrepreneurial passion that burned within. They made the decision to shed their corporate world identities and from there, the idea was born for their very own spa and boutique. Joanne and Rosanna chose to create an organic skincare spa based on choices and changes that they’d made in their own lives.